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February 23 2012
February 22 2012
wow
(by victoria//grout)
Willa Holland. Los Feliz, CA. 2012.
angulaa
The eye-catching swimming pool in Mumbai, India, has been built to raise awareness about the threat of sea level rises as a result of global warming.
It was constructed by attaching a giant aerial photograph of the New York City skyline to the floor of the pool.
The idea was conceived by advertising agency Ogilvy & Mather, who were commissioned by banking giant HSBC to promote its £50million project tackling climate change.
The Ogilvy team came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool.
When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday.oh my fuck.
2 Corinthians 9:7 - Designed by Whitney CPBG (@whitneycpgb). Also available as a print here.
“ Life is a series of natural and spontaneous changes. Don’t resist them; that only creates sorrow. Let reality be reality. Let things flow naturally forward in whatever way they like. ”— Lao Tzu (via hip-)
February 21 2012
Maybe Soup is currently being updated? I'll try again automatically in a few seconds...
